When developing your companies social media strategy, the first thing you need to determine is your company philosophy (for lack of a better term) for its use. Many old school marketers (as well as self-styled social media mavens) push the idea of social media simply as an additional channel for positioning a brand but it can be so much more....
So you are ready to go with your new site: You have the perfect domain, you have set up hosting, you have found a fabulous designer but you are stumped when it comes to adding the content to your site. So what do you do? Well, every site is different and what works for company A will not necessarily work for company B so that is a difficult...
If you are not living under a rock and do not rely on the "Trash Heap" to give you the latest news of the day, then you have probably heard the term "Social Networking". And while it is all the buzz on the internet, many people are unsure of what it is exactly. So what is Social Networking anyway? Well, Social Networking, in general, occurs...
The biggest mistake that marketers make when developing their collateral materials is focusing too much on their brand and not enough on their products or services. Rather than focusing on the Who, what marketers should really be focusing on is the Why. Whether you are creating a new brochure or adding to a website, the best way to set yourself...
The trick to creating truly effective marketing materials is finding the right balance between form and function. As I have stated before, content is king but great content is useless if you don't have anyone reading it. Enter Content's flamboyant cousin, Design. Good design can have as much of an impact on the bottom line as content because the...
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