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	<title>Technique Insights &#187; Branding</title>
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	<description>Internet marketing for everyone else</description>
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		<title>Just because the Cobbler&#8217;s children have no shoes, it is no excuse for you</title>
		<link>http://insight.graphictechnique.com/index.php/2010/08/cobblers-children-shoes-excuse/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/08/cobblers-children-shoes-excuse/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 15:00:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
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		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=265</guid>
		<description><![CDATA[
			
				
			
		
When it comes to SEO, content that is regularly updated is a MUST. I know what you are thinking, &#8220;yeah, yeah, you&#8217;re one to talk&#8221;. True enough but just because I have not been heeding my own advice of late does not mean that it is not sound all the same. One of the keys [...]]]></description>
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		<title>Leveraging the Overlap between SEO and Social Media</title>
		<link>http://insight.graphictechnique.com/index.php/2010/06/leveraging-overlap-seo-social-media/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/06/leveraging-overlap-seo-social-media/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 14:00:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
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		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=251</guid>
		<description><![CDATA[
			
				
			
		
Whenever you set out into new online marketing territory you need to make sure to consider the old when developing the new. Whether you are venturing into blogging, Facebook, Twitter, Digg, Technorati, del.icio.us or any of the other myriad of social media outlets out there you need to make sure to always maximize your exposure. [...]]]></description>
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		<title>Maximizing Your Social Media Impact</title>
		<link>http://insight.graphictechnique.com/index.php/2010/05/maximizing-social-media-impact/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/05/maximizing-social-media-impact/#comments</comments>
		<pubDate>Sat, 29 May 2010 22:00:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=252</guid>
		<description><![CDATA[
			
				
			
		
When you set off to make your mark in social media there are three things that you can do to help maximize your impact.

 Know your audience
As I may have mentioned in previous postings, the number one thing that you can to in any marketing endeavor, online or off is to know your audience. Knowing [...]]]></description>
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		<title>Making Your Identity Work for You</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/making-identity-work/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/making-identity-work/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 16:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Identity]]></category>
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		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=245</guid>
		<description><![CDATA[
			
				
			
		
An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start [...]]]></description>
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		<title>Getting your feet wet in social media</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/feet-wet-social-media/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/feet-wet-social-media/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 15:30:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
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		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=216</guid>
		<description><![CDATA[
			
				
			
		
With social media, as with many things, it is best to wade in slowly and get used to the water rather than just heading straight for the high dive and hoping for the best. There are many places where you can get your feet wet and it is best to just choose one or two [...]]]></description>
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		<title>Zen and the The Art of FREE in Social Media</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/zen-art-free-social-media/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/zen-art-free-social-media/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 13:00:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Free Gift]]></category>
		<category><![CDATA[Give away Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[science of FREE]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
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		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=214</guid>
		<description><![CDATA[
			
				
			
		
Giving out &#8220;Freebies&#8221; to potential customers is nothing new in marketing. From the sausage lady at the grocery store to the guy at the trade show throwing t-shirts to anyone he can see, businesses have been using the art of the FREE Gift as a means to a sales end. Social media is no different. [...]]]></description>
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		<title>Social Media Best Practices</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/social-media-practices/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/social-media-practices/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 11:42:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=212</guid>
		<description><![CDATA[
			
				
			
		
You&#8217;ve heard all the buzz about social media and now you want to throw your hat in the ring, so where should you start? You cannot throw a mouse these days without hitting a self-proclaimed expert on social media but with all the conflicting views on how things should be done the best place to [...]]]></description>
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		<title>Effectively Managing Social Media</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/effectively-managing-social-media/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/effectively-managing-social-media/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 15:00:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
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		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=208</guid>
		<description><![CDATA[
			
				
			
		
When developing your companies social media strategy, the first thing you need to determine is your company philosophy (for lack of a better term) for its use. Many old school marketers (as well as self-styled social media mavens) push the idea of social media simply as an additional channel for positioning a brand but it [...]]]></description>
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		<title>Creating Effective Marketing Collateral</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/creating-effective-marketing-collateral/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/creating-effective-marketing-collateral/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:00:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Layout]]></category>
		<category><![CDATA[Marketing Collateral]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=167</guid>
		<description><![CDATA[
			
				
			
		
The trick to creating truly effective marketing materials is finding the right balance between form and function. As I have stated before, content is king but great content is useless if you don&#8217;t have anyone reading it. Enter Content&#8217;s flamboyant cousin, Design. Good design can have as much of an impact on the bottom line [...]]]></description>
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		<title>A business by any other name would SALE as sweet&#8230;not necessarily&#8230;</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/business-sale-sweetnot-necessarily/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/business-sale-sweetnot-necessarily/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 15:00:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=38</guid>
		<description><![CDATA[
			
				
			
		
When developing a brand for a product or even for a new company, there are a number of things to consider. It is not as easy as just sitting around with your friends after a few too many and deciding that you just came up with the best brand name ever. I suppose it can [...]]]></description>
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