By now you have probably been exposed to the latest in marketing technology although you might not have been aware of what you were seeing. What am I talking about, you ask? Well, have you seen this strange black and white squares that have been popping up at the grocery store, on cutting edge marketing materials and sometimes even on TV recently?...
Every entrepreneur wants to build their business but most new businesses have to be very lean in order to get off the ground. Unfortunately for most businesses that means doing without key things that can help their business thrive but that does not have to be the case. Just because you do not have the specific skills needed for a task and you...
Many business owners new and old ponder the age-old question of how to build and expand an email list for their online marketing efforts. While the question of building a list is important, the more important thing to consider out of the box is how to maintain it once it inevitably reaches critical mass (what can I say, I am more of glass is too...
Ok, Recently I posted on the virtues of enhancing the user experience with media like Animation, Audio and Video and it occurs to me that I may need to qualify that a bit. As my title suggests, the first tenet of any webocratic oath should be First, Do NOT Annoy! So even though I am a proponent of adding media to your site and even though I DID...
As more and more marketing relies on the use of social media, and more and more customers use social media outlets as a primary means if communication, companies have to make more of a concerted effort to integrate their corporate identity into their different media outlets. It is no longer enough to just "Be" on Facebook or Twitter you have to be...
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