An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start venturing into social media they just take...
The biggest mistake that marketers make when developing their collateral materials is focusing too much on their brand and not enough on their products or services. Rather than focusing on the Who, what marketers should really be focusing on is the Why. Whether you are creating a new brochure or adding to a website, the best way to set yourself...
The trick to creating truly effective marketing materials is finding the right balance between form and function. As I have stated before, content is king but great content is useless if you don't have anyone reading it. Enter Content's flamboyant cousin, Design. Good design can have as much of an impact on the bottom line as content because the...
Whether you are creating a website, a brochure or a full on ad campaign there are a number of things that need to be considered before starting the process. Considerations vary depending on the type of marketing you are doing but some things stay the same. Know Your Audience. You have to know your ideal customer in order to effectively...
When it comes to marketing materials there are a great many things you can choose from to get your message out to the masses, the most popular of which is a website, but we are talking about offline materials here. So what to create? In order to determine the best type of collateral for you, you first need to decide the primary function of the...
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