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	<title>Technique InsightsCollateral &#187; Technique Insights</title>
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		<title>Whats the deal with QR Codes?</title>
		<link>http://insight.graphictechnique.com/index.php/2011/09/qr-codes/</link>
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		<pubDate>Tue, 13 Sep 2011 14:00:45 +0000</pubDate>
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		<description><![CDATA[By now you have probably been exposed to the latest in marketing technology although you might not have been aware of what you were seeing. What am I talking about, you ask? Well, have you seen this strange black and white squares that have been popping up at the grocery store, on cutting edge marketing [...]]]></description>
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		<title>Making Your Identity Work for You</title>
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		<pubDate>Fri, 30 Apr 2010 16:00:54 +0000</pubDate>
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		<description><![CDATA[An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start [...]]]></description>
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		<title>The 5 D&#8217;s of Effective Marketing Content</title>
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		<pubDate>Tue, 16 Mar 2010 18:00:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[The biggest mistake that marketers make when developing their collateral materials is focusing too much on their brand and not enough on their products or services. Rather than focusing on the Who, what marketers should really be focusing on is the Why. Whether you are creating a new brochure or adding to a website, the [...]]]></description>
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		<title>Creating Effective Marketing Collateral</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/creating-effective-marketing-collateral/</link>
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		<pubDate>Thu, 11 Mar 2010 15:00:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[The trick to creating truly effective marketing materials is finding the right balance between form and function. As I have stated before, content is king but great content is useless if you don&#8217;t have anyone reading it. Enter Content&#8217;s flamboyant cousin, Design. Good design can have as much of an impact on the bottom line [...]]]></description>
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		<title>5 things to consider when creating marketing materials</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/5-things-to-consider-when-creating-marketing-materials/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/5-things-to-consider-when-creating-marketing-materials/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Whether you are creating a website, a brochure or a full on ad campaign there are a number of things that need to be considered before starting the process. Considerations vary depending on the type of marketing you are doing but some things stay the same. Know Your Audience. You have to know your ideal [...]]]></description>
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		<title>I need to create some marketing materials, but what is the best option for me?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/what-kind-of-collateral-does-my-company-need/</link>
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		<pubDate>Thu, 04 Mar 2010 15:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[When it comes to marketing materials there are a great many things you can choose from to get your message out to the masses, the most popular of which is a website, but we are talking about offline materials here. So what to create? In order to determine the best type of collateral for you, [...]]]></description>
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