Regular content updates have always been key to any successful organic SEO campaign but not it is more important than ever with the recent roll out of Google's new indexing system, Caffeine. Big deal, right? What could possibly be so different that it will have any real impact on your already strongly positions site? Well, let me explain. The...
When it comes to SEO, content that is regularly updated is a MUST. I know what you are thinking, "yeah, yeah, you're one to talk". True enough but just because I have not been heeding my own advice of late does not mean that it is not sound all the same. One of the keys to any successful SEO program is regular updates. Just like with a city, you...
Whenever you set out into new online marketing territory you need to make sure to consider the old when developing the new. Whether you are venturing into blogging, Facebook, Twitter, Digg, Technorati, del.icio.us or any of the other myriad of social media outlets out there you need to make sure to always maximize your exposure. There are multiple...
When you set off to make your mark in social media there are three things that you can do to help maximize your impact. Know your audience As I may have mentioned in previous postings, the number one thing that you can to in any marketing endeavor, online or off is to know your audience. Knowing who you are talking to with your...
An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start venturing into social media they just take...
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