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	<title>Technique Insights</title>
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	<description>Internet marketing for everyone else</description>
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		<title>Leveraging the Overlap between SEO and Social Media</title>
		<link>http://insight.graphictechnique.com/index.php/2010/06/leveraging-overlap-seo-social-media/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/06/leveraging-overlap-seo-social-media/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 14:00:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=251</guid>
		<description><![CDATA[
			
				
			
		
Whenever you set out into new online marketing territory you need to make sure to consider the old when developing the new. Whether you are venturing into blogging, Facebook, Twitter, Digg, Technorati, del.icio.us or any of the other myriad of social media outlets out there you need to make sure to always maximize your exposure. [...]]]></description>
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		<title>Maximizing Your Social Media Impact</title>
		<link>http://insight.graphictechnique.com/index.php/2010/05/maximizing-social-media-impact/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/05/maximizing-social-media-impact/#comments</comments>
		<pubDate>Sat, 29 May 2010 22:00:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
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		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=252</guid>
		<description><![CDATA[
			
				
			
		
When you set off to make your mark in social media there are three things that you can do to help maximize your impact.

 Know your audience
As I may have mentioned in previous postings, the number one thing that you can to in any marketing endeavor, online or off is to know your audience. Knowing [...]]]></description>
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		<title>Making Your Identity Work for You</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/making-identity-work/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/making-identity-work/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 16:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=245</guid>
		<description><![CDATA[
			
				
			
		
An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start [...]]]></description>
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		<title>Getting your feet wet in social media</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/feet-wet-social-media/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/feet-wet-social-media/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 15:30:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=216</guid>
		<description><![CDATA[
			
				
			
		
With social media, as with many things, it is best to wade in slowly and get used to the water rather than just heading straight for the high dive and hoping for the best. There are many places where you can get your feet wet and it is best to just choose one or two [...]]]></description>
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		<title>Zen and the The Art of FREE in Social Media</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/zen-art-free-social-media/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/zen-art-free-social-media/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 13:00:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Free Gift]]></category>
		<category><![CDATA[Give away Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[science of FREE]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=214</guid>
		<description><![CDATA[
			
				
			
		
Giving out &#8220;Freebies&#8221; to potential customers is nothing new in marketing. From the sausage lady at the grocery store to the guy at the trade show throwing t-shirts to anyone he can see, businesses have been using the art of the FREE Gift as a means to a sales end. Social media is no different. [...]]]></description>
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		<title>Social Media Best Practices</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/social-media-practices/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/social-media-practices/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 11:42:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=212</guid>
		<description><![CDATA[
			
				
			
		
You&#8217;ve heard all the buzz about social media and now you want to throw your hat in the ring, so where should you start? You cannot throw a mouse these days without hitting a self-proclaimed expert on social media but with all the conflicting views on how things should be done the best place to [...]]]></description>
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		<title>Effectively Managing Social Media</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/effectively-managing-social-media/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/effectively-managing-social-media/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 15:00:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=208</guid>
		<description><![CDATA[
			
				
			
		
When developing your companies social media strategy, the first thing you need to determine is your company philosophy (for lack of a better term) for its use. Many old school marketers (as well as self-styled social media mavens) push the idea of social media simply as an additional channel for positioning a brand but it [...]]]></description>
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		<item>
		<title>What kind of information should I put on my website?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/kind-information-put-website/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/kind-information-put-website/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 15:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Content]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=12</guid>
		<description><![CDATA[
			
				
			
		
So you are ready to go with your new site: You have the perfect domain, you have set up hosting, you have found a fabulous designer but you are stumped when it comes to adding the content to your site. So what do you do? Well, every site is different and what works for company [...]]]></description>
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		<title>What&#8217;s the deal with Social Networking?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/deal-social-networking/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/deal-social-networking/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 16:00:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Content]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=39</guid>
		<description><![CDATA[
			
				
			
		
If you are not living under a rock and do not rely on the &#8220;Trash Heap&#8221; to give you the latest news of the day, then you have probably heard the term &#8220;Social Networking&#8221;. And while it is all the buzz on the internet, many people are unsure of what it is exactly.
So what is [...]]]></description>
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		<title>The 5 D&#8217;s of Effective Marketing Content</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/5-ds-effective-marketing-content/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/5-ds-effective-marketing-content/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:00:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing Collateral]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=169</guid>
		<description><![CDATA[
			
				
			
		
The biggest mistake that marketers make when developing their collateral materials is focusing too much on their brand and not enough on their products or services. Rather than focusing on the Who, what marketers should really be focusing on is the Why. Whether you are creating a new brochure or adding to a website, the [...]]]></description>
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