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	<title>Technique Insights &#187; Branding</title>
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	<description>Internet marketing for everyone else</description>
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		<title>Making Your Identity Work for You</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/making-identity-work/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/making-identity-work/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 16:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=245</guid>
		<description><![CDATA[
			
				
			
		
An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Media Best Practices</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/social-media-practices/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/social-media-practices/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 11:42:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
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		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=212</guid>
		<description><![CDATA[
			
				
			
		
You&#8217;ve heard all the buzz about social media and now you want to throw your hat in the ring, so where should you start? You cannot throw a mouse these days without hitting a self-proclaimed expert on social media but with all the conflicting views on how things should be done the best place to [...]]]></description>
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		<title>What&#8217;s the deal with Social Networking?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/deal-social-networking/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/deal-social-networking/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 16:00:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Content]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=39</guid>
		<description><![CDATA[
			
				
			
		
If you are not living under a rock and do not rely on the &#8220;Trash Heap&#8221; to give you the latest news of the day, then you have probably heard the term &#8220;Social Networking&#8221;. And while it is all the buzz on the internet, many people are unsure of what it is exactly.
So what is [...]]]></description>
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		<title>Creating Effective Marketing Collateral</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/creating-effective-marketing-collateral/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/creating-effective-marketing-collateral/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:00:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Layout]]></category>
		<category><![CDATA[Marketing Collateral]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=167</guid>
		<description><![CDATA[
			
				
			
		
The trick to creating truly effective marketing materials is finding the right balance between form and function. As I have stated before, content is king but great content is useless if you don&#8217;t have anyone reading it. Enter Content&#8217;s flamboyant cousin, Design. Good design can have as much of an impact on the bottom line [...]]]></description>
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		<title>I need to create some marketing materials, but what is the best option for me?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/what-kind-of-collateral-does-my-company-need/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/what-kind-of-collateral-does-my-company-need/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 15:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Collateral]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=22</guid>
		<description><![CDATA[
			
				
			
		
When it comes to marketing materials there are a great many things you can choose from to get your message out to the masses, the most popular of which is a website, but we are talking about offline materials here. So what to create?
In order to determine the best type of collateral for you, you [...]]]></description>
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		<item>
		<title>I hear content is king, so where do I find royalty for my website?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/hear-content-king-find-content-website/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/hear-content-king-find-content-website/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 15:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Density]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=13</guid>
		<description><![CDATA[
			
				
			
		
Finding content for your website is not so much about quantity as it is about quality. And quality content can be hard to find.
So where does quality content come from?
First things first,  lets define &#8220;Quality&#8221; in this context. Quality content is any information that your target audience will find of value and therefore want to [...]]]></description>
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		<item>
		<title>A business by any other name would SALE as sweet&#8230;not necessarily&#8230;</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/business-sale-sweetnot-necessarily/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/business-sale-sweetnot-necessarily/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 15:00:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=38</guid>
		<description><![CDATA[
			
				
			
		
When developing a brand for a product or even for a new company, there are a number of things to consider. It is not as easy as just sitting around with your friends after a few too many and deciding that you just came up with the best brand name ever. I suppose it can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hey, I&#8217;m not a cowboy, so why do I need a brand?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/why-do-i-need-a-logo/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/why-do-i-need-a-logo/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:30:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=18</guid>
		<description><![CDATA[
			
				
			
		
Business owners, no matter their size, are encouraged to develop a logo or some kind of identity when setting out their wares in the open marketplace. No matter whether you offer good or services, are a man or a woman, have 100 employees or are a sole proprietor, you need a way to be identified. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I am ready to take my buisiness online&#8230;now what?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/online-business/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/online-business/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 01:57:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing Collateral]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=57</guid>
		<description><![CDATA[
			
				
			
		
Welcome to the new frontier. Now that you have made the decision to make the leap to the web, what is the next step?
It seems daunting. Instead of just marketing your products or services to locally or even across the country, you now have a global audience to deal with. This can present a set [...]]]></description>
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