Every entrepreneur wants to build their business but most new businesses have to be very lean in order to get off the ground. Unfortunately for most businesses that means doing without key things that can help their business thrive but that does not have to be the case. Just because you do not have the specific skills needed for a task and you...
As more and more marketing relies on the use of social media, and more and more customers use social media outlets as a primary means if communication, companies have to make more of a concerted effort to integrate their corporate identity into their different media outlets. It is no longer enough to just "Be" on Facebook or Twitter you have to be...
No matter whether you are getting your feet wet with SEO for a new website or just trying to make sense of things for an existing site, there are a number of tools available to help you at a price you can afford...FREE. Analytics Analytics is kind of a buzz word these days but in this context it refers to something very important to your site,...
Companies spend years building their reputations but all of that work can be for naught if they don't know how to manage it. I know what you are thinking, you have a great reputation for excellent products and outstanding customer service, but the reputation you have cultivated with your loyal customers over the years may not be the same thing...
An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start venturing into social media they just take...
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