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	<title>Technique InsightsMarketing Collateral &#187; Technique Insights</title>
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		<title>Whats the deal with QR Codes?</title>
		<link>http://insight.graphictechnique.com/index.php/2011/09/qr-codes/</link>
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		<pubDate>Tue, 13 Sep 2011 14:00:45 +0000</pubDate>
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		<category><![CDATA[science of FREE]]></category>
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		<description><![CDATA[By now you have probably been exposed to the latest in marketing technology although you might not have been aware of what you were seeing. What am I talking about, you ask? Well, have you seen this strange black and white squares that have been popping up at the grocery store, on cutting edge marketing [...]]]></description>
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		<title>Building your business without getting lost in the minutia</title>
		<link>http://insight.graphictechnique.com/index.php/2011/09/making-marketing-dollar/</link>
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		<pubDate>Tue, 06 Sep 2011 14:00:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=378</guid>
		<description><![CDATA[Every entrepreneur wants to build their business but most new businesses have to be very lean in order to get off the ground. Unfortunately for most businesses that means doing without key things that can help their business thrive but that does not have to be the case. Just because you do not have the [...]]]></description>
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		<title>How can I do an Email Newsletter, let me count the ways&#8230;</title>
		<link>http://insight.graphictechnique.com/index.php/2011/04/email-newsletter-count-ways/</link>
		<comments>http://insight.graphictechnique.com/index.php/2011/04/email-newsletter-count-ways/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 14:00:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
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		<category><![CDATA[Marketing Collateral]]></category>
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		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=346</guid>
		<description><![CDATA[One of the most popular methods of building an email marketing database is through subscriptions to an email newsletter. They are a great way to connect with new potential customers but how do you get started with one? Once the decision is made, you can get things going in pretty short order, but as with [...]]]></description>
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		<title>The 5 D&#8217;s of Effective Marketing Content</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/5-ds-effective-marketing-content/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/5-ds-effective-marketing-content/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:00:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Collateral]]></category>
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		<description><![CDATA[The biggest mistake that marketers make when developing their collateral materials is focusing too much on their brand and not enough on their products or services. Rather than focusing on the Who, what marketers should really be focusing on is the Why. Whether you are creating a new brochure or adding to a website, the [...]]]></description>
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		<title>Creating Effective Marketing Collateral</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/creating-effective-marketing-collateral/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/creating-effective-marketing-collateral/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:00:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[The trick to creating truly effective marketing materials is finding the right balance between form and function. As I have stated before, content is king but great content is useless if you don&#8217;t have anyone reading it. Enter Content&#8217;s flamboyant cousin, Design. Good design can have as much of an impact on the bottom line [...]]]></description>
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		<title>5 things to consider when creating marketing materials</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/5-things-to-consider-when-creating-marketing-materials/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/5-things-to-consider-when-creating-marketing-materials/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=164</guid>
		<description><![CDATA[Whether you are creating a website, a brochure or a full on ad campaign there are a number of things that need to be considered before starting the process. Considerations vary depending on the type of marketing you are doing but some things stay the same. Know Your Audience. You have to know your ideal [...]]]></description>
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		<title>I need to create some marketing materials, but what is the best option for me?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/what-kind-of-collateral-does-my-company-need/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/what-kind-of-collateral-does-my-company-need/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 15:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Collateral]]></category>
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		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=22</guid>
		<description><![CDATA[When it comes to marketing materials there are a great many things you can choose from to get your message out to the masses, the most popular of which is a website, but we are talking about offline materials here. So what to create? In order to determine the best type of collateral for you, [...]]]></description>
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		<title>I am ready to take my buisiness online&#8230;now what?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/online-business/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/online-business/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 01:57:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Logo]]></category>
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		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=57</guid>
		<description><![CDATA[Welcome to the new frontier. Now that you have made the decision to make the leap to the web, what is the next step? It seems daunting. Instead of just marketing your products or services to locally or even across the country, you now have a global audience to deal with. This can present a [...]]]></description>
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