Posts Tagged ‘Identity’

Enhancing client interactions through social media promotions

Saturday, December 24th, 2011

Most every business these days have finally broken down and entered the social media arena in one way or another but just setting up an account is not enough to truly make the medium work for you. Sure, setting up the accounts alone can help you with SEO initially because every footprint you make in the name of your company can have a positive...

Enhancing client interactions through social media promotions

Whats the deal with QR Codes?

Tuesday, September 13th, 2011

By now you have probably been exposed to the latest in marketing technology although you might not have been aware of what you were seeing. What am I talking about, you ask? Well, have you seen this strange black and white squares that have been popping up at the grocery store, on cutting edge marketing materials and sometimes even on TV recently?...

Whats the deal with QR Codes?

Making Your Identity Work for You

Friday, April 30th, 2010

An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start venturing into social media they just take...

Making Your Identity Work for You

5 things to consider when creating marketing materials

Tuesday, March 9th, 2010

Whether you are creating a website, a brochure or a full on ad campaign there are a number of things that need to be considered before starting the process. Considerations vary depending on the type of marketing you are doing but some things stay the same. Know Your Audience. You have to know your ideal customer in order to effectively...

5 things to consider when creating marketing materials

I need to create some marketing materials, but what is the best option for me?

Thursday, March 4th, 2010

When it comes to marketing materials there are a great many things you can choose from to get your message out to the masses, the most popular of which is a website, but we are talking about offline materials here. So what to create? In order to determine the best type of collateral for you, you first need to decide the primary function of the...

I need to create some marketing materials, but what is the best option for me?