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	<title>Technique Insights &#187; Identity</title>
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	<description>Internet marketing for everyone else</description>
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		<title>Making Your Identity Work for You</title>
		<link>http://insight.graphictechnique.com/index.php/2010/04/making-identity-work/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/04/making-identity-work/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 16:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=245</guid>
		<description><![CDATA[
			
				
			
		
An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start [...]]]></description>
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		<title>5 things to consider when creating marketing materials</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/5-things-to-consider-when-creating-marketing-materials/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/5-things-to-consider-when-creating-marketing-materials/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Marketing Collateral]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=164</guid>
		<description><![CDATA[
			
				
			
		
Whether you are creating a website, a brochure or a full on ad campaign there are a number of things that need to be considered before starting the process. Considerations vary depending on the type of marketing you are doing but some things stay the same.

Know Your Audience. You have to know your ideal customer [...]]]></description>
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		<title>I need to create some marketing materials, but what is the best option for me?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/what-kind-of-collateral-does-my-company-need/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/03/what-kind-of-collateral-does-my-company-need/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 15:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Collateral]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=22</guid>
		<description><![CDATA[
			
				
			
		
When it comes to marketing materials there are a great many things you can choose from to get your message out to the masses, the most popular of which is a website, but we are talking about offline materials here. So what to create?
In order to determine the best type of collateral for you, you [...]]]></description>
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		<title>I hear content is king, so where do I find royalty for my website?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/hear-content-king-find-content-website/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/hear-content-king-find-content-website/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 15:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Density]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=13</guid>
		<description><![CDATA[
			
				
			
		
Finding content for your website is not so much about quantity as it is about quality. And quality content can be hard to find.
So where does quality content come from?
First things first,  lets define &#8220;Quality&#8221; in this context. Quality content is any information that your target audience will find of value and therefore want to [...]]]></description>
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		<title>A business by any other name would SALE as sweet&#8230;not necessarily&#8230;</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/business-sale-sweetnot-necessarily/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/business-sale-sweetnot-necessarily/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 15:00:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://insight.graphictechnique.com/?p=38</guid>
		<description><![CDATA[
			
				
			
		
When developing a brand for a product or even for a new company, there are a number of things to consider. It is not as easy as just sitting around with your friends after a few too many and deciding that you just came up with the best brand name ever. I suppose it can [...]]]></description>
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		<title>Hey, I&#8217;m not a cowboy, so why do I need a brand?</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/why-do-i-need-a-logo/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/why-do-i-need-a-logo/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:30:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[
			
				
			
		
Business owners, no matter their size, are encouraged to develop a logo or some kind of identity when setting out their wares in the open marketplace. No matter whether you offer good or services, are a man or a woman, have 100 employees or are a sole proprietor, you need a way to be identified. [...]]]></description>
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