Whenever you set out into new online marketing territory you need to make sure to consider the old when developing the new. Whether you are venturing into blogging, Facebook, Twitter, Digg, Technorati, del.icio.us or any of the other myriad of social media outlets out there you need to make sure to always maximize your exposure. There are multiple...
When you set off to make your mark in social media there are three things that you can do to help maximize your impact. Know your audience As I may have mentioned in previous postings, the number one thing that you can to in any marketing endeavor, online or off is to know your audience. Knowing who you are talking to with your...
An important part of any company is a cohesive brand identity. This is an area that is sorely lacking in many small businesses. Sure, their print collateral is tied to their print ads but does that design identity follow to their website? Maybe, but in most cases that is where it stops. Once people start venturing into social media they just take...
With social media, as with many things, it is best to wade in slowly and get used to the water rather than just heading straight for the high dive and hoping for the best. There are many places where you can get your feet wet and it is best to just choose one or two to start and see where it takes you as you begin to develop your full social media...
Giving out "Freebies" to potential customers is nothing new in marketing. From the sausage lady at the grocery store to the guy at the trade show throwing t-shirts to anyone he can see, businesses have been using the art of the FREE Gift as a means to a sales end. Social media is no different. One of the best ways to attract new leads is by giving...
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