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	<title>Technique Insights &#187; Layout</title>
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		<title>Creating Effective Marketing Collateral</title>
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				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Collateral]]></category>
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		<category><![CDATA[Website]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Layout]]></category>
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The trick to creating truly effective marketing materials is finding the right balance between form and function. As I have stated before, content is king but great content is useless if you don&#8217;t have anyone reading it. Enter Content&#8217;s flamboyant cousin, Design. Good design can have as much of an impact on the bottom line [...]]]></description>
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