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	<title>Technique Insights &#187; Marketing</title>
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		<title>The 5 D&#8217;s of Effective Marketing Content</title>
		<link>http://insight.graphictechnique.com/index.php/2010/03/5-ds-effective-marketing-content/</link>
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		<pubDate>Tue, 16 Mar 2010 18:00:58 +0000</pubDate>
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The biggest mistake that marketers make when developing their collateral materials is focusing too much on their brand and not enough on their products or services. Rather than focusing on the Who, what marketers should really be focusing on is the Why. Whether you are creating a new brochure or adding to a website, the [...]]]></description>
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		<title>Creating Effective Marketing Collateral</title>
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		<pubDate>Thu, 11 Mar 2010 15:00:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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The trick to creating truly effective marketing materials is finding the right balance between form and function. As I have stated before, content is king but great content is useless if you don&#8217;t have anyone reading it. Enter Content&#8217;s flamboyant cousin, Design. Good design can have as much of an impact on the bottom line [...]]]></description>
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		<title>5 things to consider when creating marketing materials</title>
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		<pubDate>Tue, 09 Mar 2010 17:00:20 +0000</pubDate>
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Whether you are creating a website, a brochure or a full on ad campaign there are a number of things that need to be considered before starting the process. Considerations vary depending on the type of marketing you are doing but some things stay the same.

Know Your Audience. You have to know your ideal customer [...]]]></description>
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		<title>A business by any other name would SALE as sweet&#8230;not necessarily&#8230;</title>
		<link>http://insight.graphictechnique.com/index.php/2010/02/business-sale-sweetnot-necessarily/</link>
		<comments>http://insight.graphictechnique.com/index.php/2010/02/business-sale-sweetnot-necessarily/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 15:00:43 +0000</pubDate>
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When developing a brand for a product or even for a new company, there are a number of things to consider. It is not as easy as just sitting around with your friends after a few too many and deciding that you just came up with the best brand name ever. I suppose it can [...]]]></description>
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