Marketing is the bane of most entrepreneurs existence. On one hand it is necessary to communicate with your potential customer base while on the other hand it can be an incredible time suck taking you away from the business of running your business. It needs to be done and as the business owner you are the ideal person to get potential customers...
There are many ways to enhance your user's experience when they visit your website from simple graphics to full multimedia immersion. Most sites depend on graphics (at least to a degree) to help sell the content. And while as a designer I am all over this because it helps feed my Starbucks addiction, there are sometimes simpler ways to enhance an...
As more and more marketing relies on the use of social media, and more and more customers use social media outlets as a primary means if communication, companies have to make more of a concerted effort to integrate their corporate identity into their different media outlets. It is no longer enough to just "Be" on Facebook or Twitter you have to be...
No matter whether you are getting your feet wet with SEO for a new website or just trying to make sense of things for an existing site, there are a number of tools available to help you at a price you can afford...FREE. Analytics Analytics is kind of a buzz word these days but in this context it refers to something very important to your site,...
The cornerstones of any SEO or SEM project are the search terms used to set your content apart from the crowd. These terms, commonly referred to as Keywords, are how all of your potential organic SEO traffic is eventually directed to your site. But how to you determine what keywords fit best for your site? That is a tough question with a number of...
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